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| Journal of Business Case Studies |
| Year: 2008 |
Month: July | Volume: 4 |
Number: 7 |
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A Case Series Of Today's Vertical Integration
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Steven R. Clinton, Robert Morris University
Dean Manna, Robert Morris University
Gayle Marco, Robert Morris University
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| Abstract |
In today's business environment outsourcing attracts considerable attention. The general rationale is that anything that is not a core competency of the firm is a candidate for outsourcing. The touted benefits are generally considered to be substantial cost savings, better productivity and more strategic use of scarce resources within the firm. In contrast, vertical integration has to some degree come to be viewed somewhat negatively - the argument being that no single firm in today's competitive environment can possibly - or should - manage an extended enterprise. But as this series of case studies show, some firms are flourishing by going against prevailing logic and vertically integrating their supply chains. |
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| (Clute Institute for Academic Research article #: 1157) |
