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| Journal of Business Case Studies |
| Year: 2008 |
Month: September | Volume: 4 |
Number: 9 |
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Proposal And Validity Of The Product Planning Business Model "A-POST"
-The Application Of The Text Mining Method To Scooter Exterior Design-
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Mari Nakamura, Aoyama Gakuin University, Japan
Masato Kuniyoshi, Aoyama Gakuin University, Japan
Manabu Yamaji, Aoyama Gakuin University, Japan
Kakuro Amasaka, Aoyama Gakuin University, Japan
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| Abstract |
In this paper, the authors propose the product planning business model "A-POST", which captures the customers' tastes exactly and reflects them in the styling design of a product. Specifically, the authors have created a new product design concept using the text mining method which analyzes customer's opinions in a language state. As an example of the application of this research, the authors applied this method to the product design process of a new scooter and obtained the results shown. |
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| (Clute Institute for Academic Research article #: 1219) |
