 |
| |
| Journal of Business Case Studies |
| Year: 2008 |
Month: October | Volume: 4 |
Number: 10 |
|
|
Guilty By Association: The Boycotting Of Danish Products In The Middle East
|
Ahmed Maamoun, University of Minnesota Duluth, USA
Praveen Aggarwal, University of Minnesota Duluth, USA
|
| Abstract |
We present a business situation encountered by several multinational corporations as they faced social boycotts of their products in countries where the policies of their home country's government were unpopular. The case examines the issues surrounding the boycott of Danish products following the publication of cartoons depicting the likeness of Prophet Muhammad in what was interpreted as blasphemous by Muslim consumers. |
| |
 View
PDF |
| |
|
| |
To receive Call for Papers for conferences and/or
journals, please go to "Contact Us" and click on our email address to
send us a message. |
| |
| (Clute Institute for Academic Research article #: 1378) |
