Local Business Reporting

Just the facts here, ma'am

I don’t read any news any more. I left metropolis to come work at Clute because small businesses matter. From real estate to breweries, small businesses drive the whole world. Also Clark was getting obnoxious.

Louis Lane

Chief Executive Reporter on Local Business, Daily Planet

Locals Only

How to Become a Garage Sale Shopping Pro

How to Become a Garage Sale Shopping Pro

 

The most important ability one must master to become a true garage sale shopping professional is the ability to negotiate. Like any skill, it takes time and determination to master the art of garage sale shopping. Some tips to help you become a master garage sale negotiator are to follow below.

Let’s say you wake up one morning and realize you need a writing desk in your living room; your budget is tight though, or maybe you prefer the character of used furniture to the new furniture you would find at your run of the mill Ikea store. Well, it sounds like it’s time to hit your small-town garage sales. There are tons of places to find used furniture in OC.

The first tip, don’t wear your nicest clothes to the sale. If you want to find the perfect piece of used furniture you must remember, don’t wear anything even remotely expensive. When you walk up the drive, ready to hunt for that picture-perfect writing desk you woke up itching for, you don’t want to look like you have money to blow. The garage sale host will be analyzing everyone that shops at their humble abode. You don’t want them buzzing around while you’re trying to make your first big find because they noticed your Michael Kors watch. Also, once you do find something that really catches your eye you’ll have more haggle power if they don’t automatically assume you are in a position to pay top dollar.

Tip number two, strike up a conversation with the host at the appropriate time. Timing is everything when it comes to small-town yard sales. Have a look around while maintaining an air of polite nonverbal body language and then once you know what you want, go in for the kill. Approach the host with a smile and a polite greeting. Remember all of these things were once loved possessions, complimenting their great taste will make them feel warmly towards you. Even go so far as to inquire about how their day is going. Mention you hope the sale goes well for them. Then compliment the item you would like to buy. Let’s say you found that perfect piece of used furniture, a writing desk that would fit great in your home. Now, this part is important, don’t overstate your desire to own faultless writing desk. Just mention that you like it and might be interested. This leads us into the third tip, don’t be the first to throw out a price.

A smart garage sale host won’t give you a price, they’ll ask you want you think it’s worth. That way you may potentially offer more than they would have asked for it. Do not be fooled by this trickery, instead ask them what an item like this is worth? This will put the ball in your court because they may offer less than you were originally thinking or you can always then take that opportunity to throw out a price you would genuinely be comfortable with. There may come a time where a price cannot be agreed upon. This can be very upsetting. You’ve now found this amazing piece of used furniture, you can already picture it in your home, but it’s out of reach price-wise.

This leads us to our fourth and final tip, you must always be willing to walk away. The willingness to walk away will solidify your buying power. The perfect piece of used furniture isn’t perfect if the price isn’t right.

One of my favorite spots to find used furniture is at Creative Office Design. You can find them at the address below:

Creative Office Design
15440 Laguna Canyon Rd. Suite 120
Irvine, CA 92618
714-328-7627

You Don’t Know You Need It Until You Do

You Don’t Know You Need It Until You Do

There are things in life that we all take for granted. Those seemingly little things that we don’t give much thought to until we no longer have them or they stop working and all of a sudden they begin to dominate our lives. When this happens we instantly look to the best people around to help us get things working again. Let’s look at a few examples:

Our Health

Our health is a classic one. You never realize how much you take your health for granted until you are sick. As soon as you get sick, you instantly realize how nice it is to be healthy and you begin to do whatever you need to do to get healthy again. Whether that is visiting a doctor, eating better, or simply resting. Then naturally, as soon as we get healthy, we tend to take it for granted again. So, don’t let that happen to you today. Consider this your reminder that being healthy is something we should be thankful for and take full advantage of!

The Internet

This is a big one. If you are at work (or at home) and the internet goes out, our lives seem to come to a halt. We don’t realize just how much of our time and our activity is dependent on the internet. From texting and talking to friends, to sending emails, to working with online software and games, to streaming Netflix or Hulu. So much of what we do is tied to the internet. It is really amazing considering just a few decades ago the internet as we know it didn’t exist!

Water

Water is obviously something that we all know we need, but we often take for granted just how easy and convenient it is for us to access clean, fresh water. I certainly took this for granted until I visited some very impoverished countries in Africa. In some areas that I visited water was not a guarantee. Here in my home, I know that I can turn on the sink and have fresh drinking water, or turn on the shower and wash, run the washing machine and have clean clothes, or even just flush the toilet! In many places though, they don’t have these luxuries. After I returned home, one of my most treasured “luxuries” was being able to have a hot shower whenever I wanted.

Electricity

Electricity is our last one for today. Just like water, it is one of those things that you don’t realize you need until you don’t have it anymore and so much of our life depends on it. Earlier we looked at how important the Internet is to us, well, just think that even the Internet is dependent upon electricity. If the electricity goes out, not only do we not have the internet, but we don’t have any lights, TV’s, computers, or appliances! This happened to our office the other week which is what inspired this article. I took electricity for granted, and as soon as it went out I needed to find the best electrician to help us get back and running as soon as possible. And boy did I! I’ve got their information at the bottom of this article and I would highly recommend them. They got out to our offices right away and got us up and running again quickly.

Bonus Electricity

If you drive an electric vehicle as I do, you never know when you will need a car charger. I found this out the hard way when I got home with my new car and didn’t have any place to charge it. I needed someone to come out and do an electric car charger installation for me right away, otherwise, I wouldn’t be able to drive to work the next day! Fortunately, those same guys were able to help me out and got me and my car set up and ready to go!

This whole process has made me a lot more thankful for some of the things I have and I hope this article can help you feel a little more thankful as well!

If you need an electrician, you should check these guys out:

The Tradesman Electrician
Rancho Santa Margarita, CA 92688
(949) 378-8334

Chiropractic Care & Neurology? Makes Perfect Sense

Welcome to the SB Business Journal where we highlight businesses and only focus on solid facts. Our goal is to dive into the meat of businesses, cutting out the fluff, and finding out just how good they really are and if they deserve your business.

This week we are focusing on Neural FX Chiropractic Kalapp Health, chiropractors that are based in San Bernardino County.

Neural FX Chiropractic specializes in Chiropractic Neurology which combines chiropractic care, neurology, and physical rehabilitation. They work with patients who are dealing with sports injuries, chronic pain, head injuries, balance problems, developmental disorders, concentration difficulty, and anxiety disorders to name a few.

They claim that they are able to diagnose the levels where the problems are occurring and then reconnect the bodily structures and functions that  allow the human body to function in a symptom-free, healthy state. They also claim that you will be greeted by a friendly staff. Let’s dive in and see what real people with real experience have said about their experience with Neural FX Chiropractic and if their claims about themselves hold up.

Greeted By Friendly Staff

“The ladies in the office where very nice and professional.” -Charlene

“Dr. Kalapp is also one of the kindest people I know and I would trust him and recommend him to anyone!” – Anita

“…they have amazing staff that cater to your every need with a smile!!” – Fernando, Rancho Cucamonga

“And he has the most awesome staff, I don’t think I have a word to say how good I feel when I walk in his office and they treat you like family.” – Elizabeth, Rancho Cucamonga

Our Take Away: After a thorough review of client reports it is easy to see that Neural FX Chiropractic does in fact have amazing staff and that you are greeted with a friendly smile.

That is nice and all, but let’s dive into the real issue here, do their services actually help people? It is one thing to be greeted by a smile, it is another to walk out of their office pain free.

Allow The Human Body To Function In A Symptom-Free, Healthy State

“Urgent care doctor told her it was a muscle spasm but after meeting with Dr. Kalapp and finding out what was wrong…he did an adjustment and laser on her back and she actually felt better right away.” – Charlene

“I cannot express how much my pain has subsided since I’ve started treatment here and I couldn’t be happier with how fast this treatment has changed my life…” – Fernando, Rancho Cucamonga

“…this guy makes me feel better and allows me to move again, so I can keep doing what I love, teaching jiu-jitsu.” – Tom

“I came here on a last minute ; I need to be adjusted!!!’ After 4 months of back pain. I was fixed in a snap and a pop and now feel great!” – Sal, Rancho Cucamonga

Our Take Away: After our review we literally could not find a single negative one. Every reports a fantastic experience and that they are feeling better after they have visited Dr. Kalapp and his associates.

We not only can substantiate their claims, but we also can highly recommend Neural FX Chiropractic to you.

Accidents Happen – Be Resourceful

What is life if its not trying to get through it with as few accidents as possible. Accidents happen to us all both big a small and every size in between. Some accidents have little consequence while others can be fairly large. The ramifications can hurt physically, emotionally, mentally, or monetarily. Typically, ramifications are some combination of any of those or even all of them. So what are you doing to prepare? Sure there are plenty of preventative things you can do that may minimize the risk of an accident or at least the severity of it. Wear a helmet, stay indoors more often, doomsday prep maybe? Whatever the preventative measure, it will not eliminate accidents from your life. So how are you preparing for them?

Be resourceful! Know where to look when something happens. Are you insured? Is your car, your house, your life? Do you have a savings? All standard things that keep the whole ship from sinking should some major accident come crashing through the roof or through that red light. So what happens when damages from an accident are beyond repair? What happens when they can be repaired but its not going your way? When your insurance preparations don’t work they way they should, then what?

Be resourceful! Luckily for you reading this blog, we are resourceful too! We like to bring the facts of local businesses that can help you be resourceful. So what are we talking about here. Accident law firms or as many call them, personal injury attorneys. We can guess your first thought… There Are So Many! How do you pick a good one? How do you know when you should find one? We asked ourselves the same questions so we could report to you on our findings. Here they are!

If you are anywhere in the Southern California area we have just the firm for you! They are extremely well reviewed in the area and they have an excellent team with some amazing experience. They cover most personal injury situations involving any moving vehicle or aircraft as well as assault and brain injury. If you have been a car accident, chances are you would be better off with the best car accidents attorneys in town. These lawyers have a ten score on Avvo and have earned the Super Lawyer rating for 2018. If that’s not enough, there are plenty case studies and testimonials all over their website. If you want to look at some of their reviews, you can look at the platform of your choice but we recommend checking out their Yelp profile. Its pretty stellar!

https://www.yelp.com/biz/guldjian-fasel-accident-attorneys-costa-mesa

So, the next an accident happens to you, once you get past the initial “Why me!?” question we all ask ourselves, remember that you are resourceful and have the ability to mitigate some major damages from an accident and in some cases even end up better off than when you started. Alas, here is the firms information for your records!

Guildjan & Fasel APC

Address600 Anton Blvd #1700, Costa Mesa, CA 92626
Hours

Open 24 hours
Until next highlight, Stay resourceful!

Don’t Be Uncertain, Be Insured

Safety and security are important to us as human beings. The more things we earn in life, the more we want to protect whats ours and not lose what we’ve gained. This very mindset led us to birth an industry that is now one of the biggest in the world. Insurance. Good ol insurance that we have all come to love and hate depending on the situation and the insurance service you are using. With such a booming industry, many companies were founded all trying to be a little different by providing better insurance with more coverage at better rates. You’d think the competition would make for a buyers market right? Well since insurance is all but required to be a functioning citizen, insurance companies have an advantage. They get to compete with each other to an extent but they know the demand will never get too low. Where has this led us? Into a world where 4 or 5 big companies that all have appealing rates with less coverage seem to be the only options. 

People are getting tired of being left with only the big companies that seem to offer “free” benefits yet the premiums increase. Instead, people are willing to lose some of the benefits for cheaper coverage.

“In J.D. Power’s 2017 U.S. Insurance Shopping Study, price has become a more influential factor in brand consideration and quoting, surpassing the importance of a good past service experience. For small insurers to compete with their larger competitors, some of the lowest rates can be found with the lesser-known and smaller companies. And while these smaller companies may not be able to offer all the frills and extra benefits of the larger companies, with less overhead, they may be in position to offer lower rates.”

While this new trend has opened the door for smaller insurance companies to flourish, it has also flooded the market with options and options and more options. There are only so many benefits that a small insurance company can offer and only at so low of rates. Luckily for the consumer, this makes client agent interaction become more important. People want to be insured by someone they feel they can trust. So where do you start searching?

As much of our readership is in Southern California, we recommend starting at Chrysalis Insurance Agency. They are an established agency that is owned by a family that’s been in business long enough to make you feel comfortable. They can cover almost any of your insurance needs and make sure your plan is tailored just for you. They cover all kinds of insurance like business, auto, drone, life, and full home insurance in Newport Beach! Yes even for the multi-million dollar houses.

So start your search! Start where you want of course. If you do start at Chrysalis, you may find that your search will be pretty short.

Chrysalis Insurance Agency

Address3001 Red Hill Ave Suite 2-226, Costa Mesa, CA 92626
Open ⋅ Closes 5PM

The Real Land of Opportunity

Buying a home is a rite of passage in the Land of Opportunity but in big cities, that is happening less and less frequently. Younger generations are looking at the current real estate market and realizing their dollar can go so much further in the country than in overcrowded cities. This exodus to suburban, interior states has spurned an uptick in the real estate market around the country. It’s a seller’s year to be sure but what does this mean when property is in conflict? What happens if there’s a dispute over title, or an owner decides to rent their property instead of selling? Landlordship is not as regal or glamorous as the feudal name may imply. It is important now more than ever for property owners to receive adept legal counsel as they venture into new avenues of property management. This week’s small business spotlight is Burris Law in California, specializing in estate planning, business, and real estate law.

 

In a seller’s market, many home owners are trying to make the most out of their investment and that’s where transaction guidance is needed. Most real estate investors rely on their agent to guide them through the process but where and agent’s knowledge fails is where a trusted legal advisor steps in to guide an investor to a safe deal.

The second, perhaps more important part of a real estate transaction is not the change of ownership, but the protection of the real property asset after the purchase. If a residential property is not enumerated in a trust, it is eligible for probate if the owner were to pass. If a commercial property is not entrusted to an LLC or other entity, then the death of an owner can wreak havoc on a company beyond the already perilous need for key-man replacement. This is where Burris Law is a cut above the competition by offering business law and estate planning law under the same roof. From incorporation and purchase to dissolution, sale, and end of life Burris law protects the most valuable assets that individuals can own.

Navigating treacherous legal waters without adequate counsel can leave many homeowners in turmoil. With the guidance of Burris Law, numerous informed real estate investors now have a way to maneuver through the transaction process without the complications of real estate brokerages. Check out what Katherine had to say:

Jason was phenomenal!

I decided to sell my home by owner however, I needed a real estate attorney to assist me with reviewing documents and ensuring I was protected.  I needed a real estate attorney quick, and Jason was there!  I had a meeting set up with him within 24 hours and from the moment we signed a contract to the moment I closed escrow, Jason was there.  No matter the day or time, he would respond via email or phone call.  If he wasn’t able to get to what I needed right then and there, he would acknowledge receipt and give me an estimate time of when he would be available to respond.  Jason was also proactive and would check in with me every now and then to ensure I didn’t need anything.  Not knowing what I was doing, Jason and Burris Law gave me the assurance and confidence I needed in order for a smooth sale.  I highly recommend Jason and Burris Law for your Real Estate Attorney needs!

 

It is the distinct journalistic pleasure of our Clute Institute local business review to feature the legal team at Burris Law. Keep up the good work. Visit their contact information below

 

Burris Law

1420 East Chapman Avenue,
Orange, CA 92866
(714) 941-8122

burris-law.net

Defining Space Flow

Defining Space Flow

Consultants dedicate careers to the idea of cultivating a “flow state” for corporate environments. Specialists, thought-leaders, gurus and shamans sell seminars and courses dedicated to the topic but frequently fall short of anything more than breathing and cheesy playlists. However, UK government sponsored research now illuminates that one of the chief contributions to workplace productivity is office layout. The physical space in which one works has an overwhelmingly strong influence on final work product.

Picture a beige and fluorescent white sea of sterile office grid. Picture this bleak prism prison for months, years, and decades. Welcome to the unfortunate plight of the office worker post 1980. Fast forward to the Google coffee bar work lounge delivering world-warping code with giddily happy employees. What happened the acoustic dampening panels and clean grid lines? Human conversation and big data happened. Tech startups and forward-thinking market leaders realized that their employees could perform better (ironically designing robots) so long as they weren’t treated as robots. The invention of the open floor-plan broke the grid system and refused to reassemble the pieces.

Creative alternative floorplan My Hite standing workstations

Standing at work? Someone call the warden. The prisoners -err- employees must be crazy. These standing desks aren’t anything like cubicles of the past.

So the paradigm shifted and even small businesses today operate on open floorplans and office layouts that cater to creative flow. Liquidating used cubicles in lieu of new adjustable sit-to-stand desks and polygonal workstations began to coax out more creativity juice from the minds of young professionals than grey mouse-mazes could ever pound from them. Today companies look to move their old cubicles and purchase new workstations from industry leaders like Creative Office Design. Office Furniture is no longer a boring afternoon meeting with the Operations and HR departments, it’s part interior design strategist, part feng shui shaman, part skeletal physiological ninja.

New collaborative table plans, contemporary desk arrangements and ergo-seating pairings make for a head-spinning number of choices that make genuine, trackable impact in the productivity of the workforce they elegantly yet sturdily support. And think how just a few years ago, ‘hang in there’ cat posters were considered acceptable corporate art and not vomit-inducing, sarcastic memes. Today offices compete to craft truly artistic flow spaces from the most contemporary office furniture distributors.

Lo and behold these investments in the human capital of commercial space pays dividends several orders of magnitude larger than the furniture investment days of office past. Fortunate for the spinal, social, and psychological health of the workers, collaborate flow spaces and half-caf, non-fat, upsidedown, marble mocha macchiatos come as standard perks of the job. Perhaps the pendulum will swing back the other direction and ‘bring your aardvark to work’ days will thin down a bit but until that day office managers are clamoring over the local office furniture dealers with modern showrooms and fast shipping. This week’s featured business is leading the charge to the highest retention office layouts in the market with their Orange County showroom available by appointment only.

Creative Office Design

Address: 15440 Laguna Canyon Rd Suite 120, Irvine, CA 92618
Hours: Closed ⋅ Opens 9AM Wed
Phone: (714) 328-7627

creativeofficedesign.net

Mediating the Collision of Tectonic Plates

Couples never plan for the end because it feels like setting an expiration date. The only issue with this kind of thinking is that planning involves honest input from both parties where an exit only takes the withdrawal of one side of the bridge. When that spanned gap comes crashing down, life savings, businesses, homes, and families can come crashing down with it. Enter the seemingly impossible role of the mediator. In this analogy think of a mediator as a cross between Atticus Finch and Batman. Part consoling but fair legal expert and part covert ninja that saves the day by shedding light on the unflattering parts of life. A mediator’s role is to represent both sides of the life altering conflict to come to a mutually agreeable and ultimately healing solution. Sound impossible? Practically every couple that ends in court seems to think the same thing. Skepticism is not unwarranted as successful mediation is not a difference in paperwork or a 3 step panacea. Successful mediation requires a truly talented divorce mediator.

This week’s featured business does just that. With the divorce rate on the climb from big cities like Metropolis all the way to little embankments like Smallville and Sanborne County, the need is met with a variety of solutions and none are graceful or amicable like this family law mediation firm. Take for example how ugly a divorce can get between court appearances, family and friend personal testimonies and public recounting of embarrassing issues. Want your gambling problem or extra-marital affair to become public record? The mixed martial arts arena of divorce court is glad to make that public record. As they say, what happens in Vegas stays in divorce court. Consider the alternative of private mediation. In divorce mediation, all proceedings take place in the privacy of an office and remain strictly confidential. What’s more the division of assets doesn’t become 50/50 split – between the husband’s lawyers and the wife’s lawyers. Typical mediation costs 1/10th the price of divorce court.

The obvious benefits don’t ring through unless the mediation is a success though. There is a wide chasm between what some mediators would call a success and what success means to this certified family law mediation attorney.  Couples are baffled by the outcome that they walk away from a divorce feeling heard, relieved and even optimistic about the future. That takes a talented attorney and mediator to navigate the most challenging life event many couples ever have to face and reposition it as a new beginning.

Her rave reviews speak volumes about what she does but more than that, they speak to the level of gratitude her clients feel toward her that they would publicly share their experience with a divorce attorney. Stand outside the doors of a divorce court sometime and you will find yourself dodging daggers being stared at the opposing parties. There’s nothing “5 stars” about the experience. While no divorce is going to be pleasant, the best a couple can possibly hope for is to be mutually represented by a family law mediator that cares about the well-being of both parties and the success of the family unit. We at the clute institute are proud to report that in the otherwise bleak world of marriage dissolution – there is a beacon of reconciliation and balance in mediation.

McNamee Mediations

 

Confidence from Practical Protection

Confidence from Practical Protection

Small business owners tend to rely on a ‘bark louder than bite’ mentality when it comes to security, placing alarm system placards and large fake security cameras around their facilities in an attempt to dissuade crime. Preemption is always the first line of defense – and it should be. Shop owners #1 concern always is and always should be the safety of their staff but what happens when every store and business in town has the same crime deterrents in the windows? They become invisible. The next line of defense is sound security planning.

As the old adage goes, failing to plan is planning to fail. The same is true in security for knowing where and how big a business’ security liabilities are. An office building may not be at the same risk of armed robbery as a convenience store, however parking structures and stairwells are still points of potential risk. Small businesses fail to consider dangers to their staff until an accident happens. A solid plan goes a long way in this front.

The final and most reliable form of security preparation is personal safety training. The confidence that comes from safely and knowledgeably carrying a legal firearm is unparalleled. Unfortunately, firearm training is not a requirement for gun ownership in the US, but the statistics of gun-related accidents fall precipitously with an increase in educated, responsible ownership. A Concealed Carry Weapons License entitles a gun owner to carry their weapon in a vehicle, bag, or on their person out of the site of the general public (subject to limitations). As a final level of protection, a CCW permit requires an in-depth training course and an application with the local county sheriff’s office. These regulations ensure that CCW holders are safe and effective gun owners with a real need and the tested capability to handle a weapon.

Simply applying for a Conceal Carry Weapons permit does not guarantee the applicant a permit. An experienced CCW training program will help walk individuals through the application process and certify them for the permit. The best CCW training classes prepare students for their permitting process, but more importantly for the logistical safety requirements of being a responsibly armed citizen. Practical shooting training and evaluation are key components of the certification process. The top local CCW 1-day certification program is offered just outside Orange County at a a full-service training and shooting range at Artifex Firearms training center.

Here are some of their most recent reviews online:

I recently took two courses with Ben and Daniel, and the training is as good as it gets. They focus on each individual although it was a group class. It was very helpful. i took quite a few different firearm training courses but they were the best. They are the real guys with the real experience. Very friendly and professional. And the price is very competitive as well. Way to go!

-Daniel L, via Yelp

 

Excellent firearms training! I took the CCW class with Daniel and was very impressed by his coaching and attitude. I had taken firearms training elsewhere and never had anyone comment on my pistol grip-I just assumed it was fine. Daniel noticed a deficiency in my grip immediately and after correcting it, I felt much more in control of my firearm.

-Chuck B, via Yelp

 

Check out this month’s featured local business

Artifex Firearms Training

Address: 26741 Portola Pkwy, Foothill Ranch, CA 92610
Hours: 10am-6pm
Phone: (949) 861-0693

It’s all in the Display

They say no man is an island – life requires interaction but the question stands if businesses can be islands as well? Surely Richard Branson’s private island counts as an exception to the rule but what does a reclusive business suffer the same harms as a hermit? Does a highly engaged business revel in the same rewards as a social butterfly? To answer these questions, we must first ask how engagement starts.

A business can’t be an island. Sorry Necker…

Given an hour, a savvy reader could find enough blog content to choke a unicorn about the importance and value of branding. But the display of said branding is the only useful mechanism to yield value. It doesn’t matter how many custom visors, billboards, frisbees, and fish tanks a business can design if that branding never reaches a desired audience. Getting the right branding to the right audience is arguably more important than perfect branding. Ever hear the phrase ‘shipped is better than perfect’? That means it’s better to be AT the trade show talking about your business even if you haven’t settled on the perfect 3 syllable slogan than it is to be missing the potential business in another ‘creative strategy’ meeting. Obviously, crafting a beautiful business image is important but when the event finally rolls around, ready or not, a business name is either present and impactful or invisible.

Put up your sign and make the next step

 

The time is come and the trade show is here. There’s no moving the event so you have two choices, take massive action with the absolute best display at the event or duck out and try again next year when you are more ‘ready.’ The successful business chooses the former. So you’ve leaned into the new logo, slogan and imagery, how does that branding gain traction? Visibility is king. Trade shows are all about the impact. Are you well-lit, broad reaching, and approachable? Sitting behind a table with a stack of flyers isn’t going to cut it when your competition has a custom backdrop, custom branded table covering, LED lighting, giveaway games, beautiful booth girls and an epic display.

 

Good luck outshining that event booth…

Operating from an invisible corner booth without a bit of signage is just about as good as invisible. We at the Clute Institute like to reward small businesses that aim for the stars and chew up satellites on their way through the atmosphere. This is why we stopped by Los Angeles’ Largest Mixer and had to stop and admire this booth. Everything from the swag to the backdrops (which covertly doubled as pricing catalogs #clever) to the floormat, we couldn’t stop thinking about that question of a business being an island. In that analogy, we met the company passing out lifeboats – they literally have a free branded banner promotion running at the moment.

So it rings true for businesses as it does for men – no one is an island. Outreach and personal connection is key and the first step to that interaction is attention. Making a statement and displaying all that you have to offer is the first step in making a lasting impression.

 

By the way, here’s the business we were mentioning from the LA Mixer

Sign Pipers 
Address7611 Slater Ave Unit D, Huntington Beach, CA 92647

Hours

Open today · 8AM–6PM